Introduce House Of Macadamias new dipped macadamia products to the market through video content
House Of Macadamia
House Of Macadamias mission is to get more people to experience the magic of this superfood (macadamia nuts), so we were thrilled when they asked us to help introduce their new product to the world
THE CHALLENGE
Showcase the entire process from start to finish. Starting at the root - The farm where the macadamia nuts are grown, to the factory where the macadamia nuts are processed and shipped off, onto the final processed / packaging and finally capturing real consumers experiencing the new product for the first time.
THE OUTCOME
The successful creation of a series of content pieces that have been used and seen in countries such as the United States, Australia, South Africa and the United Kingdom