Reimagining the petrol station
Pantry by Marble
In 2022 Marble Hospitality group wanted to reimagine the standard petrol station and petrol station experience, and that’s where Pantry was born. A “Easy but Fancy” petrol station that has taken South Africa by storm and become one of the most spoken about petrol stations in the country.
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THE CHALLENGE
How do you take a concept that’s been around for 100+ years and redefine it through social media? How do you make social content that excites and attracts people from all over the country and world?


THE OUTCOME
Together with the in-house Marble Hospitality marketing team, we were able to conceptualise and create viral content that attracts people from all over the country to come and visit the Pantry.